NORTH was a three year project to select, produce, sign and sell an Australian boyband to the Asian pop muisc market. NORTH was Scott, Alf, Thanh and Beau... and later Joel. NORTH has released two albums, one with Universal Music and the other with EMI. The band wrote most of the tracks and produced them all.
Glory of Love and I Won't Hold Back were #1 hits and the song I am Strong, written by Tim Long, was selected as the official anthem of the Queens Baton Relay for the Melbourne Commonweatlh Games 2006.
Longitude MultiMedia co-ordinated and funded the entire project. We also directed and produced the two broadcast music clips that were used to promote the project.
